I appreciate that you want to get to know me better
My name is Jakub Oleksy.
I’ve been working in the spaces of marketing, new technologies, education, and business transformation for over 20 years. Ad-tech, mar-tech, ed-tech: I know them, I use them, and I develop them.
I work with leaders, teams, and brands, established companies, and those just entering the market. We find our way through growth, redefinition, and deadlock.
I’ve worked in Europe, Australia, the USA, and the Middle East. Today, I translate this practice into CMLS, a system based on my experience, knowledge, and approach to marketing – yet greater than the sum of its parts. CMLS organises what might otherwise be overwhelming.
I know what reality looks like on both sides of the mirror: as a CEO and strategist responsible for results, as a mentor and lecturer accountable for developing people, systems, and brands.
I’ve seen how good ideas fall apart without structure, and how smart people burn out in systems that don’t make sense.
CMLS is a strategy based on practice: a process tailored to start where you are now and raise the level of your game.
Developing ‘for the sake of it’ doesn’t interest me. Developing for results – very much so.
1 | How do I know this?
I’ve been there and I am still there: I work on both sides of the mirror.
As a CEO and strategist, I was responsible for results. As a mentor and lecturer, for developing people. I’ve seen how great ideas fall apart without structure, and how smart people burn out in systems that make no sense, at least from their perspective.
I know that information chaos, lack of direction, and fashionable terminology can be a greater threat than failure. That is why CMLS is a project where everything has a reason. I don’t develop for the sake of it. I develop for a purpose.
2 | Why CMLS was created
CMLS is my response to widespread fatigue caused by superficial development.
To formulas that do not fit real life. To 30-90 second reels packed with supposedly proven and guaranteed tips and tricks.
To the growing need for meaning and structure in a world where everything accelerates, but little is explained deeply or in context.
It is a system for working on yourself that organises instead of overwhelming. It is based on methods, not trends. Instead of promising transformation, it invites you into a concrete process. Growth doesn’t have to be spectacular, but it must be real.
3 | How I work
- I ask questions that identify and put things in their place. Then we build structures that master the situation and show which direction to take, and how to improve. We work smarter and wiser, because ‘more, harder, faster’ is not always the right answer.
- I’m aware of the trends, but I don’t chase them because I created CMLS to build solutions that stand the test of time.
- I don’t sell prescriptions without a diagnosis. So sometimes we work together, sometimes I guide teams step by step, sometimes I share knowledge, and sometimes I sit quietly to really hear something.
4 | Who am I after hours?
By training: musician (drummer), philologist, and marketing specialist.
At work: project manager, product owner, scrum master, business analyst, mentor.
Gallup’s maximiser. Insights yellow, with a touch of red and green.
Privately: father, partner, music, badminton, and cycling enthusiast. I compete in ultramarathons because they allow me to quiet my mind and remind me of what matters.
I prefer to understand the context and reach the goal rather than be the loudest voice. I choose practice over appearances, clear language over jargon, honesty over smoothing things over.
If you’re looking for tools that help you work better, not just look better, you’re in the right place. Welcome to CMLS.
We start when you’re ready.